Shopper Psychology Guide for Black Friday: 5 Buyer Mindsets and Message Matrix (Word)

Shopper Psychology Guide for Black Friday: 5 Buyer Mindsets and Message Matrix (Word)

Dhs. 71.00
Skip to product information
Shopper Psychology Guide for Black Friday: 5 Buyer Mindsets and Message Matrix (Word)

Shopper Psychology Guide for Black Friday: 5 Buyer Mindsets and Message Matrix (Word)

Dhs. 71.00

Understand why shoppers hesitate and what to say to each type. A compact, practical guide to buyer behavior during Black Friday and Cyber Monday, written for people who write offers, pages and ads.

What is inside

  • Principles that improve decision quality
  • Five shopper mindsets and how each one reacts to an offer
  • How to apply psychology across the funnel 
  • A conversion friction diagnostic to find where visitors drop off
  • A mindset-to-message field guide and a psychology checklist

Who it is for

Marketers and store owners who want a short, usable reference rather than a long textbook.

How you get it

Checkout, then an email with your download link arrives within minutes. You get one ZIP file with everything inside, plus a START HERE PDF that tells you which file to open first. No subscription, no login, no software to install.

Works with

Microsoft Excel and Google Sheets for spreadsheets, Microsoft Word or Google Docs for guides. Every number you enter stays in your own file.

Support and refunds

Files are digital, so they cannot be returned. If a file will not open or is not as described, email support@digipulse360.com within 14 days of purchase with your order number and we will fix it, replace it or refund you.

These are planning tools and educational material. They do not guarantee sales or profit; results depend on your costs, offers and execution.

You may also like

Frequently asked questions

What do I get after checkout?

Right after payment you get an email with a secure download link. Files are Excel (.xlsx), Word (.docx) or both, depending on the product. Download them and start using them straight away.

Does it work in Google Sheets?

Yes. The spreadsheets are built to work in both Excel and Google Sheets. To use Google Sheets, upload the .xlsx file to Google Drive and open it with Google Sheets.

What is the refund policy?

If a file does not open or does not work as described, email support@digipulse360.com within 14 days of purchase. We will fix it, replace it, or refund you.

Will this guarantee sales or profit?

No. These are planning tools. They help you test offers, margins and ad budgets with your own numbers, but they do not guarantee sales or profit.

Are the files available in other languages?

You can browse the store in several languages, but the Excel and Word files themselves are in English.